Wrigley's Extra is the gum that tastes great significantly longer than most other chewing gums.
To demonstrate this benefit we simply took things people already liked and enabled them to enjoy them longer.
A four-page maze inserted into magazines that readers can solve. The aim is to provide longer-lasting enjoyment to consumers. Since I did draw this myself I can confirm there really is a way through but it's really difficult and I had a massive headache at the end.
This is a four-page wordfind puzzle that we inserted into magazines like the New Yorker, Esquire and GQ.
And the toughest of them all: a four-page crossword puzzle. Solving this probably took a lot longer than the usual crossword puzzles you'd find in magazines and newspapers.
Teams draw extra-large hopscotch courts onto sidewalks using chalk - up to entire city blocks long. Removable decals are attached at the end of the court and product samples handed out to players who completed the game. Players are encouraged to enjoy other long-lasting games at our website.
This is a community website that makes well-known board games last longer. Users can play modified games against each other in real-time. The battleship game has 256 instead of just 32 fields and the Tetris game is ten times the size of the original.
Highscores are collected on the website and tournaments held. An email interface on the website allows users to challenge/invite their friends. Tools allowing Instant text communication between opponents during matches are offered. Small prizes are sent out to the best players and those who spent the most time on the site.
Songs are licensed and lengthened so they last your whole commute instead of just the usual three or four minutes. Bands are commissioned to produce exclusive longer-lasting versions of singles and add uncut concert sets. Famous albums are rereleased with outtakes, retries and other previously cut material. The expanded content is available for free exclusively on the Extra iTunes page.