Wrigley’s Extra
A campaign for a long-lasting chewing gum. The aim is to provide longer-lasting enjoyment to consumers. This is a four-page maze they can actually solve.
An extremely long-lasting wordfind puzzle.
A four-page crossword puzzle.
A community website that makes well-known board games last longer. Users can play modified games against each other in real-time. Highscores are collected on the website and tournaments held. Pictured here is an oversized Tetris game.
This is an oversized battleship game that users can play against each other. An email interface on the website allows users to challenge/invite their friends. Tools allowing instant text communication between opponents during matches are offered.
Small prizes are sent out to the best players and those who spent the most
time on the site.
Songs are licensed and lengthened so they last your whole commute instead of just the usual three or four minutes. Bands are commissioned to produce exclusive longer-lasting versions of singles and add uncut concert sets.
The expanded content is available for free exclusively on the Extra itunes page.
Teams draw extra-large hopscotch courts onto sidewalks using chalk - up to entire city blocks long. Removable decals are attached at the end of the court and product samples handed out to players who completed the game. Players are encouraged to enjoy other long-lasting games at our website.
An extra long-lasting version of the famous Rubik’s Cube to be handed out at long airport lines along with product samples during peak summer travel days.
