Wrigley’s Extra
A campaign for a long-lasting chewing gum. The aim is to provide longer-lasting enjoyment to consumers. This is a four-page maze they can actually solve.
An extremely long-lasting wordfind puzzle.
A four-page crossword puzzle.
A community website that makes well-known board games last longer. Users can play modified games against each other in real-time. Highscores are collected on the website and tournaments held. Pictured here is an oversized Tetris game.
This is an oversized battleship game that users can play against each other. An email interface on the website allows users to challenge/invite their friends. Tools allowing instant text communication between opponents during matches are offered.
Small prizes are sent out to the best players and those who spent the most
time on the site.
Songs are licensed and lengthened so they last your whole commute instead of just the usual three or four minutes. Bands are commissioned to produce exclusive longer-lasting versions of singles and add uncut concert sets.
The expanded content is available for free exclusively on the Extra itunes page.
Teams draw extra-large hopscotch courts onto sidewalks using chalk - up to entire city blocks long. Removable decals are attached at the end of the court and product samples handed out to players who completed the game. Players are encouraged to enjoy other long-lasting games at our website.
An extra long-lasting version of the famous Rubik’s Cube to be handed out at long airport lines along with product samples during peak summer travel days.
EOS Airlines
Launch campaign for a business class only airline.
They took a 757, ripped out 220 seats and installed just 48 private suits. Passengers had up to 30% more space than in competing business class cabins.
Every other step on airport escalators got taped off with "no standing" decals. The copy reads "The extra space on this escalator has been provided by EOS. One Plane. 48 private suites."
We hired actors to meet business travelers in arrival lounges with oversized luggage carts and handed out literature informing them of just how much more space they could enjoy on EOS.
Oversized branded couches were installed in airport departure lounges next to regular-size seating.
bebe generation
We gave away summer vacations to a teenage girls who applied via our website. Winners spent four weeks with us doing a multitude of projects while everyone else could watch their exploits and actively participate in them online, making this in essence a web-based reality TV show.
This project generated close to 9,000 registered users and about 1,7 million hits in just two months.
American Cancer Society
Of the more than 130,000 Americans who are diagnosed with colorectal cancers each year, 10 percent of them are under age 50. Everyone is at risk. But colon cancer is 90 percent curable when it’s discovered early. The key is a simple blood test.
I wanted to scare young people just enough so they would ask their physician about colon cancer next time they saw him anyway. Symptoms are easy to overlook and the blood test is the only way to find out before it’s too late.
This is an outdoor campaign, installed in campus bathrooms.
Prince Tennis
Campaign for the Prince Carbon Force 3, the most powerful tennis racket ever built.
We bent lampposts in the parking lots surrounding the US Open Tennis Tournament and left tennis balls on the pavement to demonstrate how powerful this racket is.
Safety glasses were placed in the first five rows around center court. Information on the back warned spectators to protect themselves from the extraordinarily powerful Carbon Force 3 racket Andy Roddick would be using that day.
BMW
Install a model racetrack in BMW dealerships and invite customers to race a xDrive-equipped BMW against a vehicle without the system. The racetrack is designed with positively-charged magnets hidden around the tricky parts. Positively-charged magnets are also hidden in the BMW.
Since positively-charged magnets repel one another the BMWs will never lose control. Unlike the other car.
Consumers requesting information on a specific model are sent a brochure along with a full scale inflatable car. That way, consumers can experience the BMW in all dimensions and see what it looks like sitting in their driveway. A battery-powered fan inflates the model, which is the size of a catalogue when shipped.
