This was the launch campaign for a small all-business class airline that offered passengers 30% more space than anyone else. To do this, they ripped out 220 seats from their aircrafts and installed just 48 cocoon-like private suites.
We decided to target business travelers directly at airport locations in New York City and London.
Every other step on airport escalators got taped off with “no standing” decals. The copy reads “The extra space on this escalator has been provided by EOS. One Plane. 48 private suites.”
Oversized branded couches were installed in airport departure lounges next to regular-size seating.